Microsoft is going to spend $80 million on an advertising campaign to support its new search effort, rumored to be called Bing, as the company once again takes on deeply entrenched rivals Google and Yahoo. AdAge magazine reports that the campaign could eventually hit $100 million. There was some talk that Microsoft would rename [...]
Hello, today is: 19 March, 2010
Can an $80M Ad Campaign Help Microsoft Search?
100 million | adage | advertising campaign | google | microsoft | rivals | search effort
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